A bit of Brown Sugar to brighten your day

Last night I returned from a five-day trip to Sydney, it was AWESOME! After battling the motorway system in the city and catching up with friends (I have more in Sydney than Auckland), I cruised to Wollongong to meet Lucy, dream-client, and owner of Brown Sugar Espresso Bar.

A mutual friend put Lucy in touch with me (thanks, Cat-Dawg). Lucy contacted me for a quote and the relationship quickly blossomed. Lucy showed me a picture of the 1930's style building where she was to set up shop and the branding process flowed from there. From day one I have been excited by this project and the excitement continues to grow. 

I presented Lucy a range of logo concepts. She chose one which resonated with her business-to-be. I further developed and refined the concept to get it to where it is today. We worked together to create a branding board and I made some suggestions for colours, fonts, and pattern which thankfully, Lucy loved as much as I did. After the logo came business cards, loyalty cards, and the website. Lucy loved the geometric pattern I used throughout her collateral so much she decided to have it made into a wallpaper for the cafe. My excitement levels went through the roof, I have always been a sucker for wallpaper. 

On Friday I met Lucy for the first time. I arrived at the cafe and didn't leave for about 5 hours. Lucy is exactly how I imagined (the friendship/client lines have been blurry since day dot). I was kept caffeinated by Lucy and her sparkly team-member Sadie. I spent all day chatting and taking photos to share with you (134 to be exact). I was able to try the coffee and sweet treats I had been drooling over (on Instagram) and they tasted better than they look. Brown Sugar Espresso Bar like to support other local businesses. I tried some treats by Anastasia's Vegan Cupcakes and It's Homebaked and they both sure know their sh*t when it comes to making delectable goodies.

It was rewarding to see the designs I did for Lucy in their rightful context. It's one thing to create designs but another for a client to take them and integrate them seamlessly into an environment that just, works. I admire Lucy for her vision and execution of that vision. Not long ago Brown Sugar Espresso Bar was merely an idea in her noggin'. Now it's a beautiful, thriving hang out for locals, and they love it (I got chatting to many)!

If you're around Wollongong, a stop at Brown Sugar Espresso Bar is well worth it. Find them on Facebook here. If you're looking to start up a business and need help with your vision, or making your vision a reality, please get in contact with me (flick me an email at contact@designbycheyney.com). I would love to help. Enough words already, here are the visuals. 

 Lucy (owner) and Sadie (Barista extraordinaire)

Lucy (owner) and Sadie (Barista extraordinaire)

 Brown Sugar Espresso - Shop 2, 103 St Johns Ave Mangerton, NSW. Logo by Design by Cheyney

Brown Sugar Espresso - Shop 2, 103 St Johns Ave Mangerton, NSW. Logo by Design by Cheyney

 Loyalty cards by Design By Cheyney

Loyalty cards by Design By Cheyney

 Wallpaper design by Design by Cheyney

Wallpaper design by Design by Cheyney

 Coffee by Sadie. Image by Design by Cheyney

Coffee by Sadie. Image by Design by Cheyney

 Business Cards for Lucy by Design by Cheyney

Business Cards for Lucy by Design by Cheyney

 Shelfie

Shelfie

 Local goodies. Cupcakes by  Anastasia's Vegan Cupcakes  and Donuts by  The Donut Pantry

Local goodies. Cupcakes by Anastasia's Vegan Cupcakes and Donuts by The Donut Pantry

 It's all in the detail. Even the water station is gorgeous!

It's all in the detail. Even the water station is gorgeous!

 Brown Sugar Espresso exterior - Logo by Design by Cheyney

Brown Sugar Espresso exterior - Logo by Design by Cheyney

 Sadie working her magic

Sadie working her magic

 If you're in or around Wollongong, be sure to check this gem out

If you're in or around Wollongong, be sure to check this gem out

Thanks for stopping by, Cheyney x