The owner of Mahina Skye (Jonnalynn) contacted me via the dbc Instagram page. Based in Maui, Hawaii, she was looking for help with her branding and website. She had a faint idea of what she wanted but needed some guidance with how to get there. I started by liaising with her about the 'absolute essentials' and 'no-gos' to develop a brand strategy and visual direction. Once these were established, I worked on a logo for her as well as a set of brand guidelines. From there I rolled out business cards, gift certificates and a website www.mahinaskye.com. I assisted Jonnalynn with writing the copy for the website and curated suitable photography from her large image bank.