+FREYJA

Freyja Lifestyle Fashion is a fashion boutique I worked for in Fernie, British Columbia. While I was there, Freyja required a rebrand. Chan (the owner) and I worked very closely to come up with a fresh set of brand guidelines (new colours, fonts, icons, etc.). From there I came up with some alternative ways her existing logo could be used for a fresh look. I designed new business cards, retail bags, in-store wall decals and signage. Although I haven't done any work for her since leaving Canada, she still adheres to the brand guidelines we established.