Camp + Co. is a small business based in Fernie, British Columbia. The owner (Nick) hand-makes jewellery and textile products to sell at markets across the province. Nick loves to camp in amongst the rocky mountains, the triangle used throughout her branding is symbolic of this. Nick felt she didn't have a strong logo or visual direction so I worked with her to help funnel her choices. I gauged which colours and fonts she liked and progressed to build her brand style guidelines and then cohesive collateral. I designed the logo, her business card, rubber stamps for her to stamp recycled retail bags, Facebook marketing material, labels for her to sew into her purses, earring backer cards and even a wheel cover for the back of her camper van (which she would sometimes use to sell out of).